BaubleBar and Jawbone have banded together style and technology to launch a bracelet collection for the wearable tech industry. This is a first for both companies, as neither Jawbone nor BaubleBar has collaborated with a jewelry brand and tech brand, respectively. The two were introduced by their joint investor, Chris Burch.
BaubleBar has created three styles of bracelets, titled, “Disco”, “Salsa” and “Tango”. The square-shaped faces are fitted to Jawbone’s Up Move, a device that measures activity, sleep and calories. The bracelets are studded with metals and crystals, and are infused with color. The user can mix and match according to their personal desire.
The bracelet ranges in price from $45 for a single bracelet (without Jawbone Up Move device) to $85 for a bracelet with an Up Move device.
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