Traditional watchmakers are determined to break into the smartwatch world, and Fossil has announced its plans to do so. The Fossil Q wearable line encompasses four different types of wearables: Q Reveler, Q Dreamer, Q Grant and its flagship Q Founder. The first three Q watches are standard analog timepieces with smartwatch features incorporated into their bands for activity tracking. Available on October 25th, the Q Reveler and Q Dreamer are priced at $125 and the Q Grant retails at $175-$195. Q Founder will be available just in time for holiday shopping season and retails at $275.
The Q Reveler integrates a fitness tracker that also notifies the user of only their important apps and contacts. The Q Dreamer comes with two types of bands, a leather strap for work and a silicone band for working out. Both watches track contact notifications with a subtle nudge and color LEDs. The deceiving Q Grant looks like an ordinary watch, but incorporates high-tech smartwatch features, including fitness tracking and incoming emails, texts, and phone call alerts, as well as app news. Users can customize key contacts with their own color, which lights up and vibrates when contacted by those individuals. Lastly, The Q Founder is packed into a stylish package that enables the user to customize their favorite watch face. The Q Founder is the result of a collaboration between Intel and Google, and provides the user with useful information when they need it. The watch is compatible with both Android and iPhone.
Fossil marries personal style with the ability to stay connected, but the real question is how effectively will they compete in this emerging market?
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