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The Unseen’s Color-Changing Accessories at Selfridges

The Unseen
Photo source: Forbes

The Unseen, a London-based start up founded by Lauren Bowker, has just launched its limited edition, luxury color-change accessories line. The company has created wearables that alter color based on user interaction or the wearer’s environment. The mechanism is based on chromic color-change inks, and according to Bowker, “The basis of our technology lies within scientific compounds and material. We concept up scenarios that we want our surfaces to respond to and then code our chemicals to achieve it.”

The Unseen

Photo source: Forbes

The wide array of accessories includes a calfskin backpack that displays vibrant bursts of color in response to air pressure. The Italian alligator-skin shoulder bag employs environmentally responsive ink that changes color with the seasons: black in winter, red in spring, blue in summer, and green fading to red in fall. Other wearables from the line include a necklace, cuff, scarf, wallet, coin purse, phone case, and backpack, which all change based on body temperature, wind, sunlight, and touch.

The Unseen

Photo source: Forbes

While one would typically categorize The Unseen as ‘wearable technology,’ Bowker argues that the line represents a lot more. “We’re not creating technology to be part of the wearable buzz; we’re creating items that allow us to explore more about our lives and the environment in which we live.”

The Unseen ranges in price from £35 to £1,750 and can be purchased at Selfridges.

For more information, see the full article here.

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