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Google and Levi’s Bring Wearables to Denim

Project Jacquard
Photo source: Google

Google isn’t out of the wearables game just yet – the tech giant is working with Levi’s to integrate technology with denim to create truly wearable tech.

Dubbed “Project Jacquard,” the technological integration didn’t require changes to the Levi fabric, and the garments’ functionality depends on the apps that are created for it. While details beyond that are vague, both companies assert that the technology is sound.

“This isn’t a launch, it’s a platforming opportunity,” Paul Dillinger, vice president of innovation for the Levi’s brand, told WWD. “It becomes a home to new forms and applications we haven’t thought of yet. The potential is that the input is the gesture – crossing your legs, swiping, saving, [and/or] lifting.”

Grant Hughes, founder of software development company FocusMotion, notes that the technology could do other things, like alert wearers to weight gain, “recommend a workout or provide a discount at a gym or yoga class… helping people live healthier lives.”

But questions persist: will the garments be washable? Will they endure the kind of wear-and-tear that clothes naturally go through, such as spills and impacts? Still, clothes are a nonnegotiable part of life, meaning a truly wearable technological item (i.e. a garment) may be the very thing that the market needs: a must-have.

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